Empower employees to set up a large-scale research project to investigate and analyze customer needs
Advanced Capabilities to Better Comprehend Your Customers
Use Understand to research a broad range of consumer topics
Rapid Research Deployment
Get the Ball Rolling Quickly
An Understand study can be rapidly deployed, allowing employees to begin contributing information immediately and minimizing delays in the research team’s review of those contributions.
Enable Idea Capture Anytime, Anywhere
Using any mobile device, employees can conduct field research on the fly, easily capturing and contributing ideas anytime, anywhere to help investigate a topic.
One-Click Label Changing
Quickly Update All Labels on Your Microsite
Research insights are different from ideas or projects. So now with a single click you can change every label in your study’s microsite from ‘idea’ or ‘project’ to ‘research note.’
What do you want to learn about your customers?
Explore the full suite of innovation apps: