Empower employees to set up a large-scale research project to investigate and analyze customer needs

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Conduct Research
Economically

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Bypass Hidden
Bias

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Engage New
Audiences

 
72% of consumers and 89% of business buyers say they expect companies to understand their unique needs and expectations.
— Salesforce
 

Advanced Capabilities to Better Comprehend Your Customers

Use Understand to research a broad range of consumer topics

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Rapid Research Deployment

Get the Ball Rolling Quickly

An Understand study can be rapidly deployed, allowing employees to begin contributing information immediately and minimizing delays in the research team’s review of those contributions.

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Mobile Capture

Enable Idea Capture Anytime, Anywhere

Using any mobile device, employees can conduct field research on the fly, easily capturing and contributing ideas anytime, anywhere to help investigate a topic.

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One-Click Label Changing

Quickly Update All Labels on Your Microsite

Research insights are different from ideas or projects. So now with a single click you can change every label in your study’s microsite from ‘idea’ or ‘project’ to ‘research note.’

 
We couldn’t do this before Brightidea at all. To be able to run innovation initiatives on a much bigger scale is phenomenal.
— John Schreiber, MERCK
 

What do you want to learn about your customers?

 

Explore the full suite of innovation apps:

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