Source and research opportunities for the digital transformation of a business, developing the most promising for greatest financial impact


Crowdsource Opportunities
For Transformation


Manage & Develop


Track Implementation
& Results

By the end of 2017, two-thirds of the CEOs of Global 2000 companies will have digital transformation at the center of their corporate strategy.

Advanced Capabilities to Dramatically Improve Project Success

Use Transform to provide structure in selecting the most promising projects


Submission Microsite

Provide a Site to Evaluate Opportunities

With the setup wizard and design templates in Transform, it’s easy to set up a website for the submission and viewing of projects. The site can feature important information on the most promising projects, and automate all internal communication around them.


Team Workspace

Collaborate on Business Model Evaluation

With its Business Model tool, Transform provides a canvas to visualize all the elements of a proposed transformation. The Riskiest Assumptions tool identifies and ranks transformation risks, from which you can set up a pipeline to test and work on reducing.


Impact Tracking

Measure Business Impact

With the Business Impact Tab and Dashboard, you can capture the projected impact from transformation efforts and see their potential realized over time. You also get a clear visualization of projected and actual impacts, making it easy to compare them all against targets.

We couldn’t do this before Brightidea at all. To be able to run innovation initiatives on a much bigger scale is phenomenal.
— John Schreiber, MERCK

Isn’t your business ripe for transformation?


Explore the full suite of innovation apps: